MediaKit2010
est. 2018
The 2010 Journal · Issue 14
An editorial hub for the 41,300+ creators and talent managers who use MediaKit2010. Inside: the annual Creator Sponsorship Report, hands-on outreach playbooks, integration announcements, and founder essays from the team that built the platform in 2018.
Editor's Picks · Q1 2026
Hand-curated by the editorial desk — not an algorithm. These are the research notes, founder essays, and outreach guides that shaped how 41,300+ creators pitched sponsors this quarter.
Founder Essay · 11 min
The founding story of MediaKit2010, told plainly — why three ex-Twitch and ex-Stripe builders left their jobs to ship a press kit tool, and what they got wrong in year one.
Outreach Guide · 9 min
Screen-by-screen, with the exact prompts we tested on 18,400 new accounts in 2024.
Report · 24 min
Our annual research piece. The 3.2-day median response, the 11-day benchmark, and what 240+ agencies told us they actually look for.
Integration · 6 min
Why we built it, how the OAuth flow works, and the 92% of new kits that used it in the last 12 months.
The 2024 Creator Sponsorship Report
Our flagship annual report. Built from 1.4 million sponsor-pitch email sends that moved through MediaKit2010 contact forms in 2024 — and the follow-up response data that came back. We publish it so creators stop pitching blind, and so talent managers can stop quoting outdated benchmarks.
3.2days
Median time-to-first-sponsor-response for Pro creators — versus the 11-day industry benchmark.
Latest from the Journal
A chronological feed. Filed under Outreach, Reports, Product, and Founder Notes — exactly the way the editorial desk organizes its own reading list.
A teardown of 1,200 pitch emails sent through MediaKit2010 contact forms in late 2025. The four-paragraph structure that doubled reply rates — and the eight openers that got creators deleted.
2.1×
reply-rate lift on the four-paragraph template
Pro users on custom domains can see which sponsors opened their kit, when, and on which page. Plus a downloadable PDF export for the one brand manager per quarter who still insists on a file attachment.
38%
faster page loads vs. the median competitor, per Lighthouse
Companion piece to the annual Sponsorship Report. We publish the actual templates — cold, warm, follow-up, and re-engagement — annotated with the data behind each one.
17
templates, annotated with reply-rate data
A short essay on what we said no to in 2025 — no venture funding, no ad business, no data resale — and why the next decade of creator-led brands will be built on the same restraint.
14
remote team members across 9 countries
We started MediaKit2010 in 2018 because we were tired of emailing sponsors a Dropbox link and hoping for the best. The journal exists for the same reason — to give creators the research, the templates, and the editorial honesty we wished we'd had when we were on the other side of the pitch.
Read the journal. Then build the kit.
Build a free media kit in 3 minutes 47 seconds — the median time across 18,400 new accounts in 2024. Upgrade to Pro later if you want a custom domain, open-tracking, and a downloadable PDF export.